Search Pump: Interactive Services Offered


Search and be found:.

Internet marketing is a highly competitive and complex industry. The fast pace of ever changing products, services, and technology requires a team of experienced online marketing professionals that understands the interactive space. The Search Pump team is focused on the integration of your full spectrum marketing program with the over arching goal of leveraging synergistic strategies to produce superior results.

Search Pump offers a comprehensive level of internet marketing solutions that are tailored to your unique goals and budget for each campaign. The outline below highlights some of our core competencies and internet marketing expertise.

Natural or Organic
Search Engine Optimization
Website Analytics

Website Assessment
Website Analysis
Keyword research
Competitive assessment
SEO Strategies
SEO Recommendations
SEO Implementation

Link Building
Linking Campaigns
Directory Submissions
Content Development
Content Enhancement
On Site SEO Training
SEO Reports

Pay Per Click
Campaign Management

Keyword Research
Pay Per Click Bid Strategies
Campaign Management
PPC Reports		 PPC Consulting
Creative Development
Landing Pages
Traffic Management
Website Design
Website Development		 Creative Website Design
Technical Development
Quality assurance & Testing
Information Architecture
Usability Testing		 Branded Sites
Product Sites
Commerce Sites
Managed Hosting
CMS Systems
Media & Promotions Media Strategy
Media Planning
Media Management
Rich media
Viral Media		 Negotiation
Campaign Optimization
Campaign Management
Traffic and Reporting
Measurement & Analysis Competitive analysis
Targeting Strategies
Custom Reports 		ROI Assessment
Campaign Analysis
Campaign Reports

 

Natural or Organic Search Engine Optimization Services


Natural search engine optimization, also known as organic search engine optimization is the method of coding your website, modifying the site structure, implementing linking strategies, and optimizing content on relevant keywords that ensures your website is visible in the top rankings in the search engine results pages.

Research on click behavior reports that up to 80% of click through on keywords used in internet search engines are on the natural search rankings/results on the (SERP’s) search engine results pages. This means that optimizing your website for natural or organic search is paramount to the success of your website in the short and long term.

The opportunity for your website and business growth is largely dependent on how your website ranks on keywords that are important to generating traffic and sales for your business. Your site must appear in the major search engines on select keywords or you risk losing valuable customers and market share to your competition online.

Search Pump’s Natural Search Engine Optimization services maximize your website’s visibility potential in the major search engines like Google, Yahoo, and MSN. Natural search engine optimization campaigns include individual strategies and components and are flawlessly executed by search engine optimization professionals with real hands-on experience.

Over the past eight years, the Search Pump team has developed winning campaigns with the world’s leading brands to small companies on natural or organic search engine optimization campaigns, and search engine marketing (pay-per-click campaigns) on Google, Yahoo, and MSN.

The senior level experienced account team develops a plan for success based on your unique goals and objectives. Search Pump sets a benchmark and marks specific metrics and ROI to measure campaign success.

Research is conducted throughout the natural search engine optimization campaign to map your audience and visitor behavioral patterns to build a comprehensive assessment and search strategy roadmap. Continuous research and marketing intelligence data is analyzed to implement modifications to the campaign to constantly build upon the natural search engine optimization success.

The standard components of a natural search engine optimization campaign include the following:

  • Comprehensive website assessment that includes on-page factors, website architecture and design templates.

  • Website visibility challenges relative to search engines and recommendations for remediation.

  • Keyword research and keyword target lists are developed, tracked, and monitored for success.

  • Competitor analysis based on the non branded target keyword lists and recommendations for positioning favorably in the search engines on like keywords.

  • Linking strategies are developed for natural or organic search engine optimization.

  • Develop optimized search engine friendly code and create relevancy.

  • Provide and implement natural search recommendations through FTP access or on-site.

  • Benchmark and baseline measurement analysis that includes custom reports and presentations.

  • Search Engine Optimization Training is provided to clients and custom proposals for those services are provided upon request.

One of the keys to maximizing your success from natural search engine optimization is integrating the natural search strategy with your paid search, (Pay per Click) campaigns.

Paid media campaigns and your overall advertising strategies play a key role in your performance in the internet search engines.

Contact us today to improve your online advertising investment. You can contact us at Info@SearchPump.com